From the Desk of:
Are you looking for a way to boost your business using the Internet?
Or maybe you want to engage your customers better.
It is a fact that now there are lots of ways to engage your customers online. Social media platforms make it even easier for an online marketer to reach out to a multitude of people and engage with the desired audience.
With so many to choose from, which would you take?
There are lots of choices out there: Facebook, Twitter, YouTube, and so much more.
You should try the new tool Periscope.
If you have never heard of it before, you might be thinking:
‘Why not one of the well-known social media platforms like Twitter or Facebook?’
‘How can Periscope be any good if I haven’t heard of it before?’
‘Is this a joke?’
I tell you now – no, this isn’t a joke. And yes, you read that correctly.
Go for Periscope.
Now, before you go ahead and stop reading this, please allow me to enlighten you.
There’s a big difference with Periscope compared to the other, more well-known social media sites.
Unlike Facebook, Twitter, or YouTube, Periscope allows you to do live streaming.
That’s right – live video streaming.
Unlike the posts, tweets or videos in YouTube – all of which are recorded information and have been staged beforehand – Periscope lets you stream videos live to your audience.
And why is live streaming better than tweets, posts, and recorded videos?
It’s more genuine. More honest. Once you start, you can’t stop till you finish streaming the video.
And this is exactly what makes Periscope the hottest thing in online marketing.
Think about it.
People feel more connected when they are experiencing or viewing a live event, right? You can engage more with your target audience and give them that ‘connected’ feeling. They see the real deal, complete with the rough spots.
The next question in your mind might be – what does this have to do with marketing?
Well, you can use live streaming for:
Q-and-A sessions, updates
and many more
And take note - there’s no room for mistakes when doing a live stream as it is live, so the target audience feels it’s a more genuine and honest way of doing things. It brings a more positive view to your business as a whole, if done right. You are putting yourself out there, directly to your customers.
In short, if you can just do the right marketing via Periscope, you’d be giving your business a huge boost!
This would then equal to more sales, and more sales mean more income.
Visualize the big picture. Direct streaming that engages customers.
You might be wondering at this point:
‘But I don’t know how to use Periscope. How can I use it for marketing if I don’t know how to use it at all?’
‘Is there a simple guide that can help with marketing on Periscope?’
The answer is YES.